Attention all thieves: don’t mess with the iPhone. That’s the message being sent this week to would-be criminals bent on stealing property that doesn’t belong to them. Apple has a brand new app called Alert & Respond. If your iPhone is ever lost or stolen, simply login to your computer and track your device in real time.

The importance of this app was demonstrated in San Francisco this past Monday. A woman who works for Covia Labs, a company involved in development of the new app, was on the street with her iPhone while her boss showed the company’s public relations team how the app could track an iPhone anywhere it went. Suddenly, the phone appeared to be moving quickly down the street. It turns out a thief, Horatio Toure, had nabbed the phone from the woman’s hands. She returned to the office, the police were called, and within ten minutes Toure was apprehended.

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